CDK Digital Advertising Solutions help you reach buyers on thousands of websites, social media, apps and online searches with a customized ad experience across all devices.
CDK provides the value needed to plan and execute ad campaigns that work. And we are all about staying flexible. With three flat-fee packages to choose from, our pricing structure is easy to understand, forecast and manage. It’s no sweat to move budget between strategies — so you always have options.Compare Packages Enroll
CDK DIGITAL AGENCY
The CDK Digital Agency offers a powerful combination of real experts and industry-leading data, technology, and solutions. Consult with us for all of your digital advertising needs, so you can turn more shoppers into buyers and keep your dealer group in the spotlight.
CROSS CHANNEL OPTIMIZATION SYSTEM
Our automated cross channel optimization technology continuously adjusts your spend across channels in real time, focusing on the ones that are working to maximize your budget and your business success.
CDK analysts are dedicated to your account and focused on you, helping your team find success through real insights and strategy. Get hands-on support for targeting, keyword search, ad placement, strategy refinement and more.
CDK CUSTOMER CLOUD
There are shoppers, and there are likely buyers. Our technology knows the difference. The CDK Customer Cloud tracks multiple databases to create your likely buyer profile for hyperlocal targeting.
AI-DRIVEN, CROSS-CHANNEL OPTIMIZATION
Online shopper behavior is constantly changing. But we stay ahead of the changes with our AI-driven, cross-channel platform. We assess performance across advertising channels to determine the most impactful place for your investment, while also recognizing shifts in shopper behavior. Our platform then makes an average of 147 million daily optimizations to secure dealers the best cost per outcome for their advertising investment – a task not possible by humans alone. This smart technology allows the advertising expert supporting your business to stay focused on campaign strategy and ahead of your competition, so you can move more cars.
Dealers using Cross-channel Optimization (CCO) AI to optimize their advertising see significant increases in performance:
- 7% more website visits
- 52% more leads
- 54% more VDP views
Our AI-driven bidding technology optimizes performance 24/7:
- Moves budget across channels to find most engaged shoppers at highest ROI
- Manages bids and budgets in real-time
- Uses signals of past performance and predictive analytics to determine budget allocation
- Gives the freedom to get the best deal anywhere for your budget
- Maximizes performance based on your needs, whether new, used or service