At Affinitiv, our single corporate goal is to partner with our clients to build connected customers for life through smart, agile, data‐driven technology solutions. We are proud to offer Digital, SEM, Display, Video and Social products as important components of our integrated solutions. Our team of experts uses advanced data segmentation and sophisticated timing methods to create buyer traffic, bring back inactive customers and drive revenue. As administrators of the MINI Service Connection Program, we have a unique understanding of the MINI`s brand philosophy and first-hand experience delivering exceptional solutions in this ever‐changing, fast paced marketplace.

  • 100% automotive; we understand the industry, digital advertising, and dealer advertising better than any other agency.
  • Low-funnel approach focuses heavily on keywords that convert—saving dealerships money while extending their reach.
  • Dedicated partnership ensures that if dealers don’t succeed, neither do we.
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Essentials

The only all-in-one marketing platform tailored exclusively for MINI

Affinitiv’s platform foundation offering a mix of email, social, voice, and direct mail formats so you can be sure your marketing will be sent and received.

  • Engage the right audience every time with the eTraction web-based marketing program
  • Market to customers via email, social, IVR, SMS, video, and direct mail
  • Monitor and optimize campaign performance with real-time reporting and insights
  • Take advantage of all-new, automated trigger communications for service

Call Center

Trust a BDC to maximize your service profits

Never miss a call with inbound and outbound call management.

  • Expert Live Agents trained on the unique specifics of your dealership and its goals
  • Have peace of mind with access to recordings of every call
  • Expert Live Agents will contact customers and measure feedback from recent sales or service experiences
  • Build awareness for Recalls, Sales Promotions, Service Clinics and remine current and inactive customers of Upcoming Service Needs, Missed Services, Declined Services and more.

Campaigns

Communicate constantly. Grow consistently.

Reach every customer with the right message on the right channels—every time.

  • Reach more customers than ever with custom campaigns featuring email, mail, voice, and social mediums
  • Follow brand standards while distinguishing your store with best-in-class OEM creative
  • Plan smarter with a built-in marketing calendar that coordinates your campaign launch dates
  • Leverage enhanced segmenting and targeting capabilities using both DMS and Conquest Prospecting lists

Event Marketing

Build retention through valuable interactions

Create an experience that matters to your customers and fits into their lifestyle.

  • Event communication pieces including custom printed and digital Save the Dates, invitations, and reminders
  • Hands-on support from dedicated Event Coordinators that handle all event details
  • Omni-channel messaging to make sure the right people receive the updates they need
  • Ability to host a touchless service event that allows customers to enjoy the same benefits without ever leaving their home

Dynamic Video

Video that makes an impact

Build stronger customer connections that lead to better campaign results with customized videos.

  • Increase effectiveness by adding video to email campaigns and custom landing pages
  • Add a personalized messaging that is relevant to customers and their vehicle
  • Measure increase ROI as more offers are redeemed and new traffic is driven to your dealership

eTRACTION

Target a wider audience

Deliver branded emails to your unique target audience, designed specifically for MINI.

  • A dedicated eTraction specialist to help you build your custom marketing plan
  • The ability to market to different segments through DMS data or supplemental lists
  • A campaign gallery featuring an extensive library of templates available on demand
  • Cross-channel integration for seamless messages across multiple mediums

Digital

Digital campaigns unique to your dealership

Full suite of data-driven digital marketing solutions including SEM, social, SEO, display advertising, and video campaigns, tailored specifically to your dealership goals.

  • Create cohesive, omni-channel campaigns that represent your brand and communicate ideal messaging and offers
  • Utilize unique content specifically tailored to support dealership goals
  • Analyze the buying funnel along with consumer interested and search data to find those in-market for sales & service needs

Connect Invisible Service

An efficient service lane with total customer transparency

Enhance the customer experience, boost service lane productivity, and drive additional revenue with Connect Invisible Service.

  • Automated photo & video messaging that stores captured images, including full walkaround videos, and allows for easy sharing via text to the customer
  • Ability to text multiple customers in real-time with transactional and informational messages
  • Management Dashboard to view all text communications between staff & customers
  • Online Bill Pay & Credit Card Cashiering deliver invoices through text or email and accept payments