Our mission at TradePending is “simple automotive”, bridging the gap between the information dealers have with the information consumers want. TradePending launched its revolutionary, easy-to-use, trade-in tool in 2014 and since then has grown to encompass a platform of products. Today we excel at converting website traffic into leads through trade-ins, guaranteed single price offers, and payment estimates, making it easier to sell cars through personalized video communication and detailed vehicle reports, and turning websites into marketing machines for service offerings. We’re trusted by over 5,000 dealerships because we’re focused on helping you convert more, sell more, and service more, all in one place.
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High Quantity and High Quality Leads
Speed to convert and ease-of-use are some of the reasons why TradePending converts at an industry leading rate. These leads close at a higher rate because of the real-time market data we give your customers, setting realistic expectations on payment. With TradePending you can adapt our products to fit your strategy by easily controlling deductions, questions, and rates. Choose to bring your dealership to life and stand out with solutions that compliment your current processes.
Trade+
Brilliant in its simplicity, Trade converts your website traffic into leads through lightning-fast trade-in valuations, powered by real-time and local market data. Consumers get valuable market data about their vehicle, while dealers get both higher quantity and higher quality leads. Dealers can also configure the ranges presented to a customer so that our tool better matches their inventory sourcing strategy. From within the TradePending app, dealers will be able to see each vehicle display page (VDP) that a previous trade-in lead views while browsing your website. This also provides the Dealer with additional communications preferences (call/text CTA, report sharing, customer info validation tool).
Offer
Configure the questions you ask shoppers and the deductions based upon their answers, ensuring the value you place on the vehicle matches your acquisition strategy. Letting motivated shoppers instantly receive a firm offer creates a higher quality lead, enabling your team to focus on shoppers who are ready to act. When the single-price offer is delivered we surround it with real-time market data and transparency in deductions allowing your team to discuss values based upon facts.
PAYMENTS
Payments makes it simple for customers to estimate their monthly payment and shop inventory by their budget. This is not a full Digital Retailing tool, rather it is an advanced payment calculator that is attractive to a different set of customers and may actually move more interested consumers into the DR pathway. In under a minute, they’ve got valuable information and Dealers have converted more website traffic into leads. Payments easily plugs into your website, making it quick and simple to view personalized payment estimates on any vehicle. Our process converts in 30 seconds (not 30 minutes). Configure payment amounts, ranges and types including finance terms, underlying interest rates, interest rate calculations, minimum amount financed, trade values and specific Dealer disclaimers. Dealers are never boxed into a corner and are always in control of the process.
BADGES
Highlight unique details of every car in your inventory to build value and create urgency. Customizable badges match the look and feel of your website and promote the attributes of a vehicle that build value and start conversations based on that value rather than a race to the bottom on price. Consumers who engage with Badges spend nearly triple the time on your site and are twice as likely to return.
AUTOBIO
Sales enablement that puts your customers first. AutoBio presents all the necessary vehicle information in one spot: CARFAX or AutoCheck, service records, window sticker, market data, keeping people engaged with your dealership. TradePending alerts your team when a previous lead re-engages with the AutoBio report, whether their first contact was 3 days or 3 months ago. AutoBio keeps customers engaged with all the infomation they need, and makes every sales person instant vehicle expert and skilled communicator.
