PureCars provides everything MINI dealers need to attract, convert and retain more customers in a post-cookie world by tying together our Customer Data Platform (CDP), website visitor intelligence, digital advertising, lead generation and PURE Insights market intelligence. Armed with better information, you can make better decisions and reach customers more efficiently, lowering your cost per sale and increasing your dealership’s profitability.

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Give Your Marketing the Edge by Activating Your Data

Your own first-party data is key to understanding, reaching and engaging shoppers in a personalized and relevant way across your marketing channels. But if you’re like most dealers, your data is in different systems, incomplete, and in many cases, just plain incorrect. The AutoMiner CDP consolidates, cleans and enriches your customer records so you can activate them in your marketing efforts and track your ROI. Including PURE Identity adds website visitor identification and audience segmentation to that data set. You can create endless sales and fixed ops marketing campaigns across digital advertising, email marketing, and direct mail using custom lists based on your goals. Implementing that accurate and up-to-date customer data in digital advertising enables more precise targeting and increased advertising match rates, even in a cookieless environment.

Maximize ROI and Attract Quality Traffic to Your Site with the Best in Digital Advertising

Turn shoppers into buyers - from across the digital landscape - as you connect with them in the moments that matter. Our powerful ad technology gives you access to search, social, display, online video, connected TV, streaming audio and more. With integrated advertising across all channels, we’ll drive better results, optimize performance in real-time, and reduce ad waste. From capturing in-market shoppers to filling your service bays, acquiring inventory and building brand awareness, our advertising experts will create a comprehensive strategy tailored to help you reach your unique goals.

TV Advertising for any Budget

Streaming TV isn’t the television of tomorrow - it’s the television of today, with an estimated 87% of U.S. households owning at least one connected-TV device. It also offers a level of targeting, addressability and efficiency that traditional TV just can’t match. PureCars TV can help you reach the right audience based on geographic location, life events, in-market intent and your customer data for up to 95% lower costs than Cable/Broadcast. With 400+ connected TV channels available through Google and Amazon, plus PURE Insights reporting, our multi-channel offering allows you to easily integrate CTV ads into your full-funnel campaigns.

PURE Insights: Advertising and Market Intelligence

Dive into insights on your performance - and your competition's, too. Get the data you need, when you need it, with our market data and reporting. You’ll get precise insight into ad spend, market demand, competitor performance, and more. With just a few clicks, you can get a clear picture of vehicle demand - right down to the model. This insightful data helps you make better marketing decisions and improves your ROI, and it’s included with every PureCars advertising package.

Get the Premier Partnership Advantage

As a leader in automotive digital advertising, we’ve developed an advertising platform that leverages years of industry expertise, combined with premier partnerships such as Google, Meta, Amazon, Disney+, Hulu, Spotify, Microsoft, Oracle, and more. For our dealers, these partnerships mean unprecedented reach across these advertising channels as well as early access to the latest features and the opportunity to be part of platform Alphas and Betas.